Creatively Aging

In preparing for an upcoming health fair (where I’m to help represent creative aging) I’ve been thinking about Heinz ketchup. It’s been made for more than 130 years and yet it’s advertised daily. Wouldn’t you think they’d think we know about it by now? Well, Heinz is probably right. It’s necessary constantly to introduce yourself, your purpose and products, to the marketplace.

So ketchup puts a different slant on creative aging. It’s not just figuring out how to say what it is and why one should care, it’s necessary to do this constantly and consistently, briefly and noticeably. But how? Especially in a culture that seems to contain skepticism about creativity itself.